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Variable Imaging

Add a personalized touch to printed projects and direct mail campaigns.

Variable Data and Graphic Printing, or VDP, allows text, images, graphics, and other elements to change from one printed piece to the next. QT2 can work with existing customer or prospect lists or help develop a custom mailing list based on audience preferences, demographics, or geographic area.

Request a Quote
Select Variable Imaging on the quote form with your product.
Variable Image project

What We Handle

  • Variable names and addresses
  • Personalized messaging and offers
  • Database-driven printing
  • Variable graphics and images
  • Digital production
  • Existing customer or prospect lists
  • Custom mailing lists

When to Use Variable Imaging

Direct Mail Campaigns

Personalize campaign pieces for individual recipients.

Membership Communications

Add variable details to recurring member communications.

Personalized Promotions

Customize offers, messaging, graphics, or images.

    How It Works

    Choose the printed piece

    Start with the product being personalized.

    Identify what changes

    Select the variable names, messages, offers, images, or graphics.

    Send the data files

    Provide a customer list or audience-targeting details.

    QT2 prepares the project

    QT2 reviews the artwork, data, and personalization requirements.

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    Frequently Asked Questions

    What affects the cost of variable imaging?

    Additional charges may apply if QT2 needs to modify the database to make it usable or edit images and graphics for variable imaging. For best results, variable images should be provided in the same size and format.

    How should variable data be organized before I send it to QT2?

    Your variable data database should include all the information needed for the final printed piece. Each variable text area, or placeholder, should have its own column with a clear, properly labeled header.

    What happens if QT2 finds a problem in the variable data?

    We strive to alert customers as early as possible if an issue is identified with their supplied artwork. If QT2 identifies a problem with the variable data, our team will determine whether it can be corrected on our end or whether you need to make the correction and resubmit the data.

    Ready to personalize your next print project?

    Use the quote form to select Variable Imaging with your product.
    Request a Quote